Exceptional Results
Transforming complex machinery sales with 3D visualization
245%
Equipment Sales
Increase in complex machinery configurations
83%
Fewer Errors
Reduction in design and specification errors
96%
Client Satisfaction
Highest satisfaction scores achieved
About Industrial Machinery Co
Established in 1998, Industrial Machinery Co designs and manufactures custom industrial equipment for manufacturing, construction, and agricultural applications. They serve Fortune 500 companies worldwide.
125
Employees
$28M
Annual Revenue
850+
Machines Built
25 Countries
Global Reach
The Challenge
Complex Specifications
- Highly complex machinery with thousands of options
- Frequent specification errors in proposals
- Difficulty communicating technical details to clients
Sales Challenges
- Long sales cycles (6-12 months average)
- Multiple stakeholders requiring different presentations
- High cost of proposal development
"The 3D configurator revolutionized how we present complex machinery to clients. What used to take weeks of back-and-forth now happens in a single meeting. Our close rate has never been higher."
Amanda Foster
VP of Sales, Industrial Machinery Co